CRM is a set of integrated, data-driven software solutions that help manage, track, and store information related to your company’s current and customers.
Fast forward to today. CRM systems automatically collect a wealth of information about existing and prospective customers. This data includes email addresses, phone numbers, company websites, social media posts, purchase histories, and service and support tickets. Functionalities of CRM are mainly:
- Acquiring Information
- Customer Management
- Proper Communication Network
- Cost Controlling
- Improve Quality